customer research


customer research
Реклама: изучение клиентуры

Универсальный англо-русский словарь. . 2011.

Смотреть что такое "customer research" в других словарях:

  • customer research — ➔ research * * * customer research UK US noun [U] ► MARKETING CONSUMER RESEARCH(Cf. ↑consumer research) …   Financial and business terms

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

  • Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …   Wikipedia

  • Customer satisfaction research — is that area of marketing research which focuses on customers perceptions with their shopping or purchase experience. Many firms are interested in understanding what their customers thought about their shopping or purchase experience, because… …   Wikipedia

  • Customer attrition — Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. Banks, telephone service companies, Internet service providers, pay TV companies,… …   Wikipedia

  • Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… …   Wikipedia

  • Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… …   Wikipedia

  • Customer dynamics — is an emerging theory on customer business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone …   Wikipedia

  • Customer Lobby — Type Private Industry Business ratings and reviews Founded September 2007 Headquarters …   Wikipedia

  • Customer experience analytics — (CEA) uses software to identify and analyze customer behavior patterns within and across multiple access points. CEA solutions use sophisticated data modeling techniques to analyze customer experiences with a company. Customers contact companies… …   Wikipedia

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